With the holidays right around the corner, many are considering purchasing some kind of jewelry as a gift for their loved ones. For many, the main question on their mind is “should I purchase a ring, necklace, bracelet or watch?” However, many don’t consider the mistakes that can come with blindly or impulsively buying jewelry as a gift. Diamonds ARE a girl’s best friend, but only if done correctly. Here are some common mistakes and how to avoid them when buying jewelry as a gift.
1. Purchasing blindly or impulsively: Charging head first into a jewelry store, dead set on getting in and out is not the way to go about purchasing jewelry. Make sure you do your research and have an idea of what you want before entering the store. If shopping for diamonds, make yourself familiar with the 4 C’s of diamonds (cut, clarity, color, karat weight) and how to get the best bang for your buck. If you’re shopping for gold it’s also important know the difference between 14k and 24k gold as well as the different color variations like white, yellow, and rose gold. Going into the store well prepared can help to lower stress levels and make the buying experience as enjoyable as the gift giving experience.
2. Not knowing what they want: It would be a shame if you spent time and money on a piece of jewelry that your love would never wear. In this case, it is more than the thought that counts. It’s also the style and color. In the weeks leading up to your purchase, pay attention to the kind of jewelry, styles, and colors she wears. This will make sure that your purchase fits right into their style.
3.Picking a lower quality retailer: Sometimes trying to save money by going to a lower quality retailer can actually do the opposite. Be wary of “daily deal” websites and other online jewelry retailers with exceptionally low pricing as what you might receive a poor quality item or even something completely different than what you thought you were purchasing. As the only saying suggests, if it seems too good to be true it probably is. Instead, pick a local jeweler that you can trust. Independent jewelers like Warwick Jewelers can ensure that the high-quality gem you think you’re buying, is what you’re actually getting at a price that fits your budget.
Finding the right gift can be a stressful task. But remembering these common mistakes and coming to Warwick Jewelers can ensure that any gift is a successful gift!